Factors that affect your website in Google Search Ranking

Google search engine is an important tool for anyone today regardless if you are an individual, businessman or non-profit organization. Having a website doesn’t mean you will be visible to the masses and draw in traffic on a search engine. Besides aggressively promoting your website via digital marketing platforms such as google, social media, above the line or below the line, acquiring organic ranking is crucial and sustainable for your website. Below are the factors that will affect your website in Google search ranking:

Below are the factors that will affect your website in Google search ranking:

1) Contents
– Relevant Terms
– Keyword Internal Links
– Keywords in body
– Word count
– Proof terms
– Keywords in external link
– keyword in description
– Keyword in domain slug

2) User Experience
– Click through rate (CTR)
– Time on site
– Internal links
– Video Integration
– Responsive design
– Bounce rate
– Number of image

3) Technical
– Domain authority
– Search volume
– HTTPS
– Existence description
– Site speed
– Page authority

4) Backlinks
– Number of backlink
– Referring domain
– Link from news site
– Nofollow backlink ratio
– Backlink age
– Keyword in anchor text
– Domain name in anchor text

5) Social
– Google
– Facebook
– Twitter
– Pinterest

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