Google Search Console and Google Analytics are distinct tools designed to provide insights into different aspects of a website’s performance and user interaction. Here are the key differences between the two:

	Google Search Console	Google Analytics
Purpose	Primarily focuses on how your website performs in Google’s search results. It provides data related to search visibility, indexing, and search queries.	Concentrates on user behavior and website traffic. It offers insights into user interactions, engagement, and conversion tracking.
Data Source	Gather data directly from Google’s search engine. It provides information about how your site appears in Google search results and how users interact with those results.	Collects data from various sources, including user browsers, cookies, and tracking code installed on your website. It provides a comprehensive view of user behavior on your site, regardless of the traffic source.
Traffic Sources	Primarily focuses on organic search traffic from Google. It provides information about the queries that led users to your site.	Offers data on various traffic sources, including organic search, direct traffic, referral traffic, social media, email, and paid advertising. It provides a broader view of how users find and interact with your website
User Behavior Metrics	Lacks detailed user behavior metrics. It mainly provides clicks, impressions, click-through rates, and average search position data.	Offers a wide range of user behavior metrics, including pageviews, sessions, bounce rates, time on page, and conversion tracking. It helps you understand how users navigate and engage with your website.
Goal Tracking	Does not have goal-tracking capabilities.	Allows you to set up and track specific goals, such as form submissions, downloads, or e-commerce transactions. This is valuable for measuring website performance against specific objectives.
Audience Insights	Provides limited demographic and geographic information about your search traffic.	Offers detailed audience insights, including demographics, interests, geographic location, and technology used by your website visitors.
Integration with Other Platforms	It can be linked to Google Analytics to combine data and insights from both tools for a more comprehensive view of website performance.	Supports integration with other Google products like Google Ads and Google Data Studio, enabling more advanced data analysis and reporting.