Search engine optimization (SEO) is the way of optimizing your website in the goal to achieve the best possible ranking in organic search results.

Top organic search result because Google recognise your website as authority and it’s highly relevant to visitor search.


Google Ads (also known as pay-per-click) is an advertisement platform by Google that allows everyone to advertise their website with the bidding price along with the keywords.

Advertisers “pay per click” on their advertisement. These ads show on the top of the search results page, as well as the side.

Below is how we differentiate the Google Ads and SEO.

Below some differences of Google Ads vs SEO

Google Ads Search Engine Optimisation (SEO)
Paid Traffic Organic Traffic (Free)
Instant result once the Advertisement approved by Google It will takes time to rank after Google indexed your site (3 – 6 months minimum)
You can list as many keywords as possible In a short period of time, you only can optimise and focus few keywords for best result
When your ads campaign is stop, your website traffic will immediate stop too Once you obtained the organic traffic for your website, it will continue for the long term
Freely adjust your ads title, description, callout etc. Take time to update your title, description etc. as it has to be indexed by Google
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